Vivek Mendonsa is currently the Marketing Director of Lawrence & Mayo, established in 1877.Vivek has been instrumental in gearing and expanding the company optical showrooms from 19 when he joined in 1992 to 96 till date and 13 instrument offices with a huge network spanning across 36 cities across India. He heads a team strength of over 1000 employees. He graduated in Commerce from Sydenham College and completed Post Graduate Diploma in Management from Symbiosis Institute of Business Management (SIBM). He is currently the President of the Association of Schools and Colleges of Optometry (ASCO). He is also on the Board of Program Advisory Committee (PAC) – Indira Gandhi Open University – IGNOU & YCMOU.